A vegan menu – INDIA England News

New Delhi – Tata Starbucks has announced the launch of a brand new range of vegan products in India. Starbucks introduces three new vegan food products this month: Vegan Sausage Croissant Roll, Vegan Hummus Kebab Wrap and Vegan Croissant Bun. This range was created in collaboration with Imagine Meats, a local plant-based food company founded by celebrity couple Riteish and Genelia Deshmukh.

Customers now have more vegan options, in addition to Starbucks’ existing beverage customization options with plant-based dairy alternatives such as almond, oat and soy.

The brand remains committed to introducing new offerings in locally relevant ways as customer interest in vegan options grows. The global expansion of Starbucks vegan menus is one way the company is pursuing its goal of reducing its carbon footprint by 50%.

Commenting on the partnership, Riteish and Genelia Deshmukh, Founders of Imagine Meats, said, “Imagine Meats is our sincere effort to foster a planet-friendly attitude while promoting conscious, sustainable high-protein food choices. We are thrilled to partner with Starbucks who support our vision and introduce a new vegan menu in India that offers consumers a simple, guilt-free switch to plant-based meat. This unique partnership helps accelerate our efforts to close the gap for non-vegetarians and vegetarians, who are actively trying to make a conscious shift towards adopting a sustainable food lifestyle.

Speaking about the launch, Sushant Dash, CEO of Tata Starbucks Pvt Ltd said, “Customers in India are increasingly looking to explore more vegan food options. Since Starbucks entered the Indian market, we have always aimed to offer local choices to vegetarian customers, and this new collaboration with one of the Indian companies, Imagine Meats, is another way to offer our customers more ways to personalize their Starbucks experience with delicious new offerings. (IANS)

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Tanya S. Norvell