Alaskan Leader Seafoods Brings Full List to Boston

Company principles talk about new products and a new hire with a seafood pedigree

“At the time, he was a competitor. We competed for the fish.

That’s how Keith Singleton described Ivan Svasand, the new R&D project manager for Alaskan Leader Seafoods’ value-added divisions.

“I haven’t been this excited to work with a group of people in a long time,” Svasand told National Fisherman. “There are so many growth opportunities here, and they are already growing more than expected. I see what I can bring to the table to flesh it out even more. And they trust my experience and background.

Svasand, 58, has been in the industry since he started fishing with his father when he was 10. He broke his back in a skiing accident at age 22, which “took me out of fishing and into logistics, marketing and sales,” says Svasand. “And that really launched my career.” Now, nearly 50 years later, he’s bringing those chops to Alaskan Leader Seafoods.

Scott Sandvig and Keith Singleton have been together in the wheelhouse of Alaskan Leader Seafoods for over seven years.

“Ivan Svasand knows the fish, knows the boats, knows the processing,” added Scott Sandvig of the Alaska leader. “It helps us stay focused, knowing we have the right person in place. He is a great addition to the team. And we’re excited for it to launch in 2022.”

And they are launched. We caught up with Singleton and Sandvig as the duo headed north to Canada for a top-secret R&D reconnaissance for a new recipe soon to be showcased at Seafood Expo North Atlantic, March 13-15, in Boston.

“We are excited to launch five products in Boston to the global market, including two that have never been seen before,” Singleton told NF.

Two of these products won awards in the Seattle Round of the Alaska Symphony of Seafood, announced at Pacific Marine Expo – the Seattle People’s Choice Award for Alaskan Black Cod caught by Alaskan Leader and Bristol Bay Choice Award for Wild Caught Bristol Bay Sockeye Salmon.

Keith Singleton of Alaskan Leader received the Bristol Bay Choice Award from Lilani Dunn and Andy Wink of the Bristol Bay Regional Seafood Development Association. Photo by Doug Stewart

Now the Alaskan Leader team is preparing to head east, where these and all the other Symphony winners will enter Seafood Expo’s North Atlantic New Products Showcase.

“Were going!” Singleton said of the Boston show. “And we’re going to abide by all the protocols that Diversified Communications has prepared for us.”

These precautions, he adds, are working in other places.

Seafood Expo North Atlantic On-Site Protocols

“Divcom did a great job at Pacific Marine Expo,” Singleton told NF. “I don’t think there was a fisherman out there who said, ‘Oh, I wish I didn’t go! “”

Diversified Communications runs both Seafood Expo North Atlantic and Pacific Marine Expo in Seattle, which went off without a hitch in November 2021 after a hiatus in 2020.

“We plan to have a full team in place in Boston,” Singleton added. “We believe the rules are in place for a reason, and we’re going to adhere to them so we can have a successful show.”

Scott Sandvig receives the Seattle People’s Choice Award at the Alaska Symphony of Seafood in Seattle in November.

The market opportunities offered in one place at a global show like Boston’s Seafood Expo are a draw for any business on the move, but the pump is primed after a two-year hiatus and many are eager to return to some of the most traditional streams. work.

“We can’t wait to see our customers and launch our new products,” Sandvig noted. “Buyers don’t want to miss new opportunities. These are the types of events that catapult us to the next level.

The Boston trade show can open the door to established companies, as well as start-ups, that have successfully taken advantage of market changes over the past two years and are well positioned for growth.

“2021 has been a great year for us with e-commerce and expansion into retail and club stores.” Singleton told NF. “The demand is there and we have the capacity. And that’s why we brought in a legendary fishmonger with Ivan.

Not content to rest on its laurels, the team at Alaskan Leader Seafoods is looking to expand the company’s reach as well as its product line.

Alaskan Leader Seafoods won the Seattle People’s Choice Award as part of this year’s Alaska Symphony of Seafood with its new Wild Caught Alaska Black Cod.

“Hook and line is primarily our premier brand of white fish – cod, halibut and black cod,” Singleton said, noting that the company also sources salmon from Alaska.

We put the engine together and we needed a good race car driver,” Singleton told NF. “We need guys who know the fish. As we expand into more gear types and deeper into the Alaskan fleets, Ivan is the best angler we could ever ask for.


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Tanya S. Norvell