SAN DIEGO – (COMMERCIAL THREAD) – During the Month to Celebrate All Seafood, Bumble Bee Seafoods, the iconic household brand and category leader for 120 years, is evolving the Bumble Bee Prime ™ product line, formerly known as by Prime Fillet®. The updated Prime product line includes both canned tuna and salmon products, as well as a new on-the-go snack kit format. Bumble Bee Prime products are known to deliver the tastiest, highest quality, highest gourmet tuna experience on the market.
“The Bumble Bee Prime line of products is designed to deliver a premium experience that is accessible enough for every day,” said Jeanine Lewis, vice president of brand marketing, Bumble Bee Seafoods. “Before we started the process of developing this product line, we started by talking to thousands of consumers to make sure we could meet their changing needs. We’re confident that our enhanced Prime line will deliver the flavor, nutrition and variety that consumers have told us they are looking for.
Prime portable protein
Bumble Bee Prime’s new “Protein on the Run ™” snack kits focused on flavor and convenience are designed for a portable lunch or snack on the go or at home. Protein on the Run kits are available in three flavor combinations worthy of an irresistible craving and contain wild caught tuna. Each kit offers a 2.7 oz. can of tuna infused with delicious flavors in premium olive oil with an easy-to-peel lid, tasty PARTNERS® artisan crackers, a handy utensil and a sweet caramel treat to finish off the meal – all in a convenient, quick-open and easily recyclable box. The three mouthwatering pickled tuna flavor choices include zesty lemon, black pepper, and mild jalapeño. Each Protein on the Run kit is an excellent source of protein, providing between 16 and 17 grams of high quality protein. *
Prime canned line expands and rises
The Bumble Bee Prime canned tuna and salmon gourmet product line has a sleek new look created to better align with the hand-selected premium seafood inside the can. Prime Solid White Albacore in Water is a fishing wonder made from just three simple ingredients: firm, white, premium albacore tuna, water and sea salt. The new Premier Solid White Yellowfin tuna in olive oil combines the benefits of albacore with the benefits of olive oil. Both products are excellent sources of protein with 30-32 grams of protein per serving. * The complete line of Prime canned products also include: albacore tuna, solid in water (low in sodium), Tonno Yellowfin solid light tuna in olive oil and skinless Atlantic & Boneless Salmon in Water.
Eating enough high-quality protein can help you stay fuller for longer, build and strengthen muscles, and support bone health.1,2,3 Tuna can also help Americans of all ages meet the recommendations for seafood consumption set out by the United States Department of Agriculture (USDA) 2020-2025 Dietary Guidelines for Americans (DGA). The DGA recommends that Americans of all ages, especially young children and pregnant women, eat seafood at least twice a week – an amount that less than 20% of Americans currently consume.
The Bumble Bee Prime line of gourmet canned tuna and salmon is available in most grocery stores nationwide. Bumble Bee Prime Protein on the Run kits can be found at retailers including Albertsons, ACME, Brookshire Brothers, Food Market, Foodtown, Hannaford, Harris Teeter, Key Foods, Publix, Raley’s, Safeway, Schnucks, Southeastern Grocers and Woodman’s Markets .
ABOUT THE BUMBLE BEE SEAFOOD COMPANY
The Bumble Bee Seafood Company passionately pursues its goal of nourishing people’s lives with the power of the ocean. The iconic 120-year-old fishing company consistently aims to provide delicious, healthy and affordable food to consumers while working hard to find new ways to protect the ocean and those who depend on it. Bumble Bee is firmly anchored in a commitment to connecting the world to the ocean by redefining the sourcing, production and consumption of ocean-inspired products.
Bumble Bee’s full line of seafood and specialty proteins are marketed in the United States, Canada and more than 50 markets around the world under leading brands such as Bumble Bee®, Anova®, Brunswick ®, Clover Leaf®, Snow’s®, Wild Selections® and Beach Cliff®. For more information about the company, visit TheBumbleBeeCompany.com. For more product information, visit www.BumbleBee.com.
* See product label for nutritional information.
1 Halton TL, Hu FB. The effects of high protein diets on thermogenesis, satiety, and weight loss: a critical review. J Am Coll Nutr. 2004 Oct; 23 (5): 373-85.
2 Bosse JD, Dixon BM. Dietary Protein to Maximize Resistance Training: A Review and Review of Theories of Protein Spread and Change. J Int Soc Sports Nutr. September 8, 2012; 9 (1): 42.
3 Hello JP. Dietary protein: an essential nutrient for bone health. J Am Coll Nutr. December 2005; 24 (6 suppl): 526S-36S