Deliveroo says vegan food orders increased 105%

Far from being a fleeting fad, veganism has taken the UK by storm in recent years – and according to Deliveroo, it won’t slow down anytime soon. The UK food delivery company revealed that since the global vegan month of last year, orders for (fully) plant-based dishes on the platform have increased by 105%.

Deliveroo now has over 14,000 vegan and vegan restaurants available on the platform across the UK. According to the food delivery company, the cities with the most vegan orders (as a proportion of their total orders) this year in order are: Brighton, Bristol, Leeds, York, Manchester, Liverpool, Norwich, Glasgow, Edinburgh, Sheffield then London.

According to data from a survey commissioned by the food delivery company, the vegan trend isn’t just specific to take out. In a survey of 2,000 people, 20% (19.6%) said they would break with tradition and feast on a vegan / vegetarian dinner this Christmas. Of those polled, a majority (58%) said they had only started eating plant-based foods on Christmas in the past four years or less – and 46% in the past two.

Overall, slightly more women eat vegan / vegetarian foods at Christmas (21%) compared to men (17.8%). Surprisingly, men surveyed are much more likely to have adopted veganism / vegetarian eating very recently (in the past year) (47%) than women (23%).

The main reasons given by the British for choosing plant-based foods this holiday season were:%) and d) for animal welfare (26.5%).

Elena Devis, Vegan Category Lead, Deliveroo said: “It’s fantastic to see the demand for vegan foods continue to grow each year, in large part thanks to the incredible array of plant-based dishes available on the menus of the. restaurants and grocery stores. “

Dr Carys Bennett, Senior Corporate Liaison, PETA said: “PETA has partnered with Deliveroo to present the impressive range of vegan dishes available on the app this Global Vegan Month. Enjoy delicious vegan dishes including ‘chicken’ burgers, ‘fish’ and fries, ‘squid’, jackfruit pepperoni pizza and sumptuous cakes. Millions of people eat vegan to prevent animal suffering, improve their health, and fight climate change – and Deliveroo makes it easy and delicious! “

Two years ago, Bristol-based Oowee Vegan was crowned ‘Restaurant of the Year’ at Britain’s very first Deliveroo Awards, beating the competition from Deliveroo App restaurants across the country. UK. The six finalists for this year’s “Best Vegan” category for the inaugural Deliveroo Awards include Neat Burger, What The Pitta, Oowee Vegan, Four Side, Frost Burgers and Mildreds. Customers can log onto Deliveroo’s Instagram on November 15 to see who will take home the crown.


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Tanya S. Norvell