Global Seafoods Australia relies on Moonsail Perth for brand development and growth – Campaign Briefing


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Leading premium seafood supplier Global Seafood Distributors (Australia) has appointed Moonsail Perth for its long-term brand development, starting with strategy and packaging design for their extensive range of frozen seafood . Part of the global and Australian fishing industries for over 50 years, the company is now looking for a new approach to its branding, packaging and ongoing communications.

Helen de Chalain, National Marketing Director of Global Seafoods, said: “We are delighted to partner with Moonsail as a brand partner and we are confident that they will not only breathe new life into our retail brands and catering, but that they will bring more help us to better interact with and delight our consumers and customers”.

Moonsail, Creative Partner, Matt Nankivell, said: “Global Seafoods is truly a perfectly suited Moonsail customer. They are globally minded, not only in the sustainable ways they source high-quality seafood, but also in their ambition to speak to and educate their customers, whether they are restaurateurs or of weekly buyers. We look forward to starting the strategy and design process and bringing their vision to life. »

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Tanya S. Norvell