Lizzo promotes ‘heavenly’ vegan food to over 21 million TikTok followers

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Vegan singer-songwriter Lizzo has used her massive platform to once again promote plant-based foods. the Truth hurts The entertainer has taken to TikTok for the past few weeks to share two vegan recipes with her more than 21 million followers.

The three-time Grammy Award winner has been a vegetarian for more than a decade. Then in June 2020, Lizzo went vegan.

The musician, known for her signature flute solos during her performances, recently took to TikTok to rave about her vegan cheese creation Takis.

It includes Japanese yams, “high protein” tofu, onion, garlic, nutritional yeast, dairy-free parmesan, vegan smoked gouda, hot sauce, salt and pepper . Once mixed, Lizzo pours the cheese sauce over a bowl of plant-based Takis Fuego chips.

“EAT YOUR FEELINGS WITH ME,” Lizzo captioned the post.

Two days later, Lizzo sang the praises of vegan food again on TikTok, which has around one billion monthly active users.

This time, the recording artist made vegan Chicken Alfredo. Lizzo said it was her first time making the creamy dish, which tasted like “heaven”.

This certainly isn’t the first time Lizzo has celebrated plant-based food with her fans; she’s been doing it publicly since she first became a vegan nearly two years ago. She also used conversations about veganism to fight fat shaming.

In response to fatophobic comments on TikTok, Lizzo filmed herself in her underwear eating a vegan egg sandwich. “[Shout out] to all my fat vegans – we are as beautiful as we feel… And to those who hate us, good luck pursuing this narrow beauty standard,” she wrote.

Power of influence of celebrities

Sharing pro-vegan content online can help normalize the lifestyle and introduce people to new ideas about diet and consumption. Combine that with the significant reach of celebrities and other high profile personalities, and that impact intensifies.

In 2015, a Harvard Review examined the influence of celebrities on people’s attitudes and behaviors.

The author, academic researcher Julie Doyle, said celebrity dialogue around veganism “holds the potential for a previously stigmatized practice… to achieve mainstream credibility.”

This could, in turn, have an effect on the planet, she notes.

“Celebrities can act as important intermediaries to help make the complexities of climate change more accessible and relevant to our daily lives. Food is one such area where celebrities can help make the connection between the impacts of climate change and our consumption habits,” Doyle wrote. “Indeed, as one of the largest contributors to greenhouse gas emissions, the production and consumption of meat and dairy products…is a crucial social practice that requires further examination.”

In the same vein, a 2009 survey found that one in four teens admit to being more influenced by celebrities than by people they know.

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Tanya S. Norvell