New Report Shows Growing Interest in Vegan Cat and Dog Foods

A large number of Britons have revealed that they would consider buying vegan food for their cats and dogs.

It is according to Vegan Animal Care Report: Consumer Motivations, Barriers and Market Potential – a new report released today (March 15) by the Vegan Society that examines growing consumer interest in vegan foods and other products for dogs and cats.

The Pet Food Manufactures Association estimates that in 2021 almost 60% (59%) of UK households shared their home with a pet, 33% living with a cat or cats and 27% living with a dog or more.

A survey, published as part of the wider report, asked respondents about the food they were currently serving, whether they were interested in vegan pet food and what factors they would consider before making the switch. .

Interestingly, 1 in 5 (20%) of those with cats said they had purchased vegan cat food in the past, with 14% saying they thought their cat liked it. Almost half (49%) said they would be interested in buying vegan cat food and of these, 32% said they would buy it as long as it was healthy and suitable for their cat, and 17% said they would consider it that long. because it was cost comparative.

Meanwhile, 1 in 4 (24%) of those who have dogs revealed they would buy vegan dog food before, with 16% of those saying the dog liked it.

Additionally, 45% of people who live with dogs said they are interested in a vegan diet for their pet. And of those, 32% said they would buy it as long as it was sound, and 13% said as long as it was on par with cost.

Respondents were then asked what considerations they would make when considering making the switch or making future purchases. The most important factors were; taste tested (cats – 44%, dogs – 39%); more nutritional benefits over meat foods (cats – 39%, dogs – 38%), price promotions (cats – 36%, dogs 34%) and more nutritional information from animal experts (cats – 35%, dogs – 37%.

The release of the report comes as a growing number of companies have started investing in the development of vegan food for cats and dogs. These meals replace your traditional animal protein with protein-rich plants and other vegan ingredients, such as grains, lentils, rice, blueberries, carrots, peanuts and pumpkin. Enrichment with vitamins and minerals ensures that the micronutrient needs of our animals are met. However, the market is not as new as some might think. V-dog has pioneered the category for over 40 years and vegan cat food has been on sale in the UK for 18 years.

Louisianna Waring, Senior Insight and Policy Officer at the Vegan Society, said: “It is important to note that people with pets should seek to do what is best for them and any dietary changes should be considered. with the utmost care and consideration. The Vegan Society’s latest report simply highlights research that shows some of the ethical, environmental and health benefits this growing industry could bring. It also provides new insights showing public perception of the industry, barriers to purchase, and market potential for vegan cat and dog food – and beyond.

As of January 2022, the Vegan brand had 171 pet care products registered to their standards, with approximately 50% of product registrations in the pet care category in the past two years alone (2019-2021), showing growth exponential in this category. .

Vegan brand holders include Volunteerone of the UK’s oldest and largest cat and dog food brands, and Yarrah (whose vegan products include dog snacks and treats), Pawtato and Vegusto. Vegan dog toys by rubber tree are also registered, as are vegan grooming products by allPaws and faith in nature and food supplements by Far-reaching nature and flax farm. In 2020, bECOsy becomes the first in the world to register dog and cat beds with the Vegan brand.

Vegan Trademark Holder Volunteer, founded in 2004, is one of the oldest and largest vegan food brands for cats and dogs in the UK. At present they are one of the few companies selling commercially available vegan cat food in the UK.

Andrew Knight, veterinary professor of animal welfare and ethics and director of the Center for Animal Welfare at the University of Winchester, responded to the report: “While we know the benefits of feeding cats and dogs with a vegan diet for some time it is really encouraging to see the interest in this area is on the rise.This report shows that vegans and non-vegans alike understand that vegan cat and dog food may in fact be an option healthy for their four-legged friends, with a large number of respondents stating that they focus on nutritional benefits over meat-based food.For years, I have advocated for more research in this area and to make this research readily available to people through their animal care provider.

Darrell de Vries, co-owner of Benevo, added, “This is great news for companies like ours who have been creating high quality, affordable vegan cat and dog food for 17 years now. We have worked hard to build trust and acceptance among consumers of these products and we now see that the interest and enthusiasm for vegan products and treats continues to grow. However, as more and more companies see “plant-based” as a growing trend and launch new products, it is really important to look for reputable brands like ours, which are registered with the Vegan brand, to make sure what you buy is suitable for your needs.”

Future Market Insights estimates that in 2021, the global vegan dog food market was worth $12.22 billion while vegan pet food sales are expected to grow at an estimated CAGR of 6.9% over the next decade. To download the report for free, go to: Vegan Animal Care Report 2022 Final.pdf (

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To learn more about the Vegan brand, visit The vegan brand | Trusted Vegan Labeling | Company (

* The research was based on two UK surveys titled ‘Your Views’, conducted on Attest on October 26, 2021. One survey was completed by those with cats, and one survey was completed by those with dogs. Each audience like 500 people. Data were collected for age, sex and region of origin.

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Tanya S. Norvell