Producer of high-protein foods gets big financial boost

The investment from the Business Growth Fund (BGF) will help the company expand its core offering in the UK and continue its European expansion. The company, estimated at £ 50million, has already secured listings at Sainsbury, Spar and Co-op.

MuscleFood is also listed in over 300 stores belonging to the Musgrave Group in Ireland and has launched internationally in the Netherlands, Germany and France, with plans to expand to Austria, Spain, Poland, Ireland and Italy in 2018. Other countries of focus include Portugal, Denmark, Sweden, Bulgaria and Switzerland.

Turnover topped £ 100million

MuscleFood was launched in 2013 and has exceeded £ 100million in sales in four years, selling 53,000 healthy items every day to customers ranging from fitness fans to money-conscious families, the company said. company.

He sells a mix of high protein foods, lean meats, a healthy range of ready meals and protein pizza, stocked at Sainsbury’s.

The Protein Pizza sold nearly 250,000 units in its first year, making it the fifth largest retail pizza brand in the UK, according to the company.

“Big step forward”

“This marks a big step forward in the progression of the company and the brand”,said MuscleFood founder Darren Beale. “This gives us the opportunity to grow faster and further than we could have done without the injection of cash and to invest in concepts that we believe could give us a good return.”

Beale added: “We are a team that cares passionately about one thing: making it easier for our tribe of clients to achieve their fitness and health goals.

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Tanya S. Norvell

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