Raw Seafoods and partners join IBM’s Food Trust blockchain – Ledger Insights
Today, IBM announced that Raw Seafoods and its partners across the supply chain have joined the IBM Food Trust blockchain platform. Companies aim to use the traceability solution to increase efficiency, reduce fraud and provide customers with reliable provenance information.
The Food Trust blockchain already benefits from partnerships with the National Fisheries Institute, of which Raw Seafoods is a member, the Sustainable Shrimp Partnership, Douwe Egberts, Nestlé and Albertsons. Today’s announcement is another sign that IBM is moving from one-stop retailers to multi-company initiatives, particularly in seafood.
“IBM Food Trust has helped some of the world’s most respected food brands and grocers improve consumer confidence, address inefficiencies and promote supply chain integrity,” said Rajendra Rao, Managing Director from IBM Food Trust.
Raw Seafoods has worked with its global customers, including fisheries, distributors and wholesalers, to create a fully traceable supply chain focused on scallops. These customers include distributor and retailer Santa Monica Seafoods, TAPS Fish House restaurant and the Atlantic Sea Scallop Fishery.
Rao continued, “Traditionally, tracing the origin of a given food product could take days, if possible, especially for wild caught scallops. By reducing this time to seconds, we are able to solve three of the main concerns consumers have that deter them from appreciating seafood: safety, durability and authenticity. “
With blockchain, common industry issues such as labeling errors, security concerns, and lack of trust can be addressed. IBM’s platform allows fisheries to upload their catch data to satellite before they reach shore.
The time of arrival at the port, as well as when the scallops were graded, selected, packaged and shipped, are uploaded with images to the Food Trust blockchain. This precise monitoring also enables fisheries and shippers to improve sustainable practices.
Raw Seafoods plans to develop an app that allows consumers to verify the origin of scallops by scanning a QR code, taking information directly from the blockchain.
Daniel McQuade, Vice President of Marketing for Raw Seafoods, said: “With IBM Food Trust, we have found the perfect tool to establish a direct link between the consumer and the captain of the boat that caught their fish, enabling buyers and diners to demand more from their food supply chain.
As IBM is making waves for the blockchain in seafood traceability, EY’s Norwegian subsidiary EY Skye developed a solution for salmon earlier this year. He used SAP’s cloud platform, which worked with Bumble Bee Tuna on fish traceability.