Searches for ‘vegan food near me’ increased 5,000% in 2021

To commemorate the end of 2021, Google released its “Year in Search” report, detailing patterns and trends based on Google searches for the past calendar year. The search engine logs all user search queries over the past 12 months to analyze patterns of behavior. This year, Google revealed that the terms ‘vegan food near me’ saw an increase of more than 5,000% in 2021, revealing a significant increase in search, classified as ‘breakout search’ by the giant. of technology.

The “Research yearThe report revealed how Google users turned to other plant-based, vegan, and sustainable research during the year. The report showed that search terms such as “is climate change caused by humans” and “how is eating less meat contributing to climate change?” Were listed as small group searches in October. In November, searches for “vino vegano” or vegan wine increased by more than 3,800%.

The Google Report also published a magazine filled with interviews and stories to accompany the data found by the Google Trends team. The widespread interest in healthier, more sustainable food options can be attributed to one of the biggest research of the year: ‘how to heal’. The entire report and magazine fell within this theme, stating that “this year’s Google search trends reveal the different ways – big and small, tender, goofy, inspiring and hopeful – that the world has been looking for. , more than ever before, for healing. “

Google’s report means people around the world have turned their attention to foods that will help the planet and personal health. As the demand for nutritional foods increased, people began to research the benefits of plant-based foods on their own. In the report, Google interviewed Chef Jocelyne ramirez to talk about the benefits of plant-based cooking and the rise of vegan food everywhere. The chef published her first cookbook, La Vida Verde: plant-based cuisine with an authentic Mexican flavor, aiming to promote vegetal cuisine by reinventing its traditional cuisine.

“If I go to an event and people come to our area because of the aroma or it looks awesome, and we’re like, ‘Oh, that’s a mushroom mole or a tinga au jackfruit or a heart of palm ceviche, ”people are like,“ Oh, okay, interesting, ”Ramirez told Google Trends. “But I had one time where a staff member said to me, ‘These are all vegan food. And everybody’s like, ‘Oh no, oh no, I don’t even want to look at it. It’s vegan; I am not a vegan. And from that day forward, I was like, “We really can’t approach it that way. It just doesn’t have a positive connotation in our communities, and it also seems very binary.

“I want you to feel like you could live in these middle worlds. This is also why I use the term “vegan” more than “vegan”; it’s a bit more flexible for some people, and I think a bit more of a stepping stone to where we all need to go.

While “plant-based” research has remained relatively stable over the past year, consumers have become more interested in vegan cuisine. When the world is faced with an environmental crisis, general research trends have started to shift towards solutions in all categories. Google’s report shows how people around the world have come to realize the dangers surrounding the meat and dairy industries. “Sustainability” and “how to preserve” reached unprecedented levels of research in 2021.

In 2021, the UN released a “Code Red” report on climate change amid severe weather events ranging from blizzards, hurricanes and tornadoes. Evidence of a climate crisis has become more tangible than ever, and among speeches about solutions, the production and consumption of plant-based foods is prominent. Recently a to study University of Leeds found that a meatless diet could reduce personal emissions costs by 59% compared to non-vegetarian diets.

The online ordering platform Grubhub released a similar report towards the end of 2021 titled “The Year of the Food” which showed its most popular items. The company announced that the Impossible Cheeseburger had gained 442% popularity over the past year, highlighting the same growth in consumer interest in plants as the Google report. Both reports indicate a constant trend towards plant-based foods. Even in 2020, food media Chef’s pencil analyzed data from Google Trends to conclude that veganism is at an all time high, saying it is “twice as popular as it was just five years ago, and shows no sign of slowing down ”. With health and sustainability at the forefront of people’s concerns, vegan and plant-based diets will likely continue to grow at this accelerating rate.

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Tanya S. Norvell