Tata Starbucks presents a vegan menu

Posted: Date Posted – 16:39, Tue – Jun 7, 22

Tata Starbucks on Tuesday announced the introduction of a brand new range of vegan products in India.

Starting this month, the company is adding three food products: Vegan Sausage Croissant Roll, Vegan Hummus Kebab Wrap, and Vegan Croissant Bun. This range is developed in partnership with Imagine Meats, a local plant-based food company by celebrity couple and entrepreneurs Riteish and Genelia Deshmukh.

The new vegan menu offers more vegan options for customers, in addition to Starbucks’ existing beverage customization options with plant-based dairy alternatives such as almond, oat and soy.

Speaking about the launch, Sushant Dash, CEO of Tata Starbucks Pvt Ltd said, “Customers in India are increasingly looking to explore more vegan food options. We’ve always strived to provide local choices for vegetarian customers, and this new collaboration with one of India’s companies, Imagine Meats, is another way we’re giving our customers more ways to personalize their Starbucks experience with delicious new offers. ”

Riteish and Genelia Deshmukh, Founders of Imagine Meats, said, “Imagine Meats is our sincere effort to foster a caring attitude toward the planet while promoting conscious, sustainable high-protein food choices. We are thrilled to partner with Starbucks who support our vision and introduce a new vegan food menu in India that offers consumers a simple, guilt-free switch to plant-based meat. This unique partnership helps accelerate our efforts to close the gap for non-vegetarians and vegetarians, who are actively trying to make a conscious shift towards adopting a sustainable food lifestyle.

The new line of vegan products is available in select stores in Hyderabad, Mumbai, Delhi NCR, Bangalore, Goa, Jaipur, Kolkata and Pune.


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Tanya S. Norvell