The main vegan food trends for 2022

5. Vegan cakes and pastries

Who doesn’t love a piece of cake with their afternoon cup of tea? We certainly do!

And the same is true for a significant number of vegans, because according to global market research firm Mintel, there has been significant growth in the vegan cakes and bakery category in recent years with product launches up 170% since 2016.

This despite the absence of an undisputed market leader in the category, leaving the field wide open by 2022.

However, there are a few flagship brands that are monopolizing the vegan cake shelves in supermarkets.

These include OGGS – selling vegan mini cakes with nostalgic flavors of lemon, victoria sponge and chocolate, and mini brownie and millionaire bites, and Bosh – producing traditional round and party cakes.

Once again, with this year’s Great British Bake Off showing how delicious vegan baked goods can be, more flexitarians and curious vegan consumers have been looking into the options.

And with that, we’re about to see a lot more vegan cakes hitting the market next year. Turn on the kettle, my love!

6. Jackfruit – but not as you know it!

jackfruit wings biffs

Once considered only a plant-based substitute for pulled pork, jackfruit has grown into one of the most versatile alternatives to meat on the market.

Brands such as Jack & Bry creating vegan sausages, burgers and even jackfruit-based hash, and Biff’s famous jackfruit wingz and burgers have completely changed the face of Asian fruit, making it much more palatable to consumers. meat-eating skeptics.

More and more brands and chefs are including jackfruit in their recipes because it is relatively cheap and easy to use.

In addition, it can reproduce a large number of animal products, from seafood to pork and even chicken.

And that’s not limited to specialty stores, as Biff’s recently launched its jackfruit wingz and burgers in pubs and restaurants nationwide, including Greene King, Frankie and Benny’s, and Brewdog stores.

Meanwhile, the specially formulated Jack and Bry’s Fishless Fillet Patty is on sale at every Neat Burgers in London.

Plus, you can even find jackfruit ‘pepperoni’ at various pizzerias such as Papa Johns, Pizza Express, and Zizzi. Who knew it was possible?

Jackfruit has certainly become much more common over the past couple of years, and we expect an even bigger boom in 2022!


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Tanya S. Norvell