The Pitch Deck, a vegan food brand used to raise $1.7 million


  • Mikey Pearce, 29, founded Clean Kitchen Club in 2020 as a vegan fast food restaurant.
  • He then recruited ‘Made in Chelsea’ star Verity Bowditch as a co-founder and expanded to London.
  • This is the pitch deck they used to raise $1.7 million in funding during their seed round.

YouTuber Mikey Pearce and ‘Made in Chelsea’ star Verity Bowditch have raised $1.7 million in investments for their quick service restaurant, Clean Kitchen Club. The couple told Insider they want to start a company that makes vegan food more than “just an alternative.”

Clean Kitchen Club is a plant-based fast food restaurant with five locations across London offering vegan take-out or eat-in options.

Pearce started the business in the summer of 2020 from his family’s kitchen in Brighton, England.

Soon after, he recruited his friend Bowditch for her expertise in sustainability and plant-based nutrition as a graduate of King’s College London with a degree in biomedical science and nutrition.

The vegan fast-food brand is currently making more than 2,000 sales a day, and its co-founders plan to expand into the

retail market

with a range of frozen vegetable proteins, according to Pearce and Bowditch.

Prior to the fundraising, the business was valued at £7.5 million. In October 2021, they raised £1.4 million, or $1.7 million, in their funding round.

Bowditch and Pearce took Insider to the pitch deck they used to secure the funding.

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Tanya S. Norvell